Central Square is in a moment of transformation — not one defined by what’s changing, but by who is shaping that change. As we evolve into an emerging Experience District, our work is grounded in a simple but powerful truth: Central Square’s strength comes from its people, its creativity, and its ability to reimagine what a cultural district can be.

This new video captures the bridge between where we’ve been and where we’re going, highlighting the collaborations that are helping define our next chapter.

Creative Partnerships That Push Us Forward

Our future is being built through partnerships rooted in community, talent, and shared vision. This feature spotlights three major creative forces currently energizing the Square:

Central On Air

An artist-led broadcast studio and live-stream hub amplifying DJs, musicians, and storytellers. It brings the sound and soul of Central Square directly to the world — showcasing the brilliance that already lives here.

The Collective

A newly opened home for makers, creators, and culture-builders. More than a space, it’s a incubator for experimentation, collaboration, and activating new possibilities for local artists and entrepreneurs. It embodies what it means to build community from the ground up.

MASARY Studios

Known for their immersive public art and large-scale light installations, MASARY is transforming the way people experience Central Square — illuminating pathways, telling stories through light, and creating shared moments that reshape our sense of place.

Together, these partners show what’s possible when creativity and community come together with intention.

Hearing Directly From the Visionaries

In the video, each partner shares their perspective on working with the Central Square BID — from the collaborative process to the impact these projects have on culture and community. Their voices offer a behind-the-scenes look at what it takes to build something meaningful, sustainable, and deeply rooted in place-keeping.

Their stories remind us that Central Square is not just a destination.
It’s a living ecosystem — constantly evolving, always innovating, and undeniably shaped by the people who believe in its future.

A New Chapter — And an Invitation

This moment is just the beginning. As we continue to grow into a thriving Experience District, we remain committed to elevating creativity, supporting local talent, and building spaces that reflect the heart of Cambridge.

✨ Watch the video to see how we’re shaping the future of Central Square — one collaboration at a time : https://youtu.be/PqSugB-lRmU