“When my father (Theodore) started the business, his parents owned this building — so we’ve always been located in this exact spot. I was finishing up at the University of Miami and when my father called and offered me the opportunity to take over his business. I started with him in August of 1978 and I’ve been here ever since. He told me ‘customers can buy shoes anywhere, but if you treat them well they’re always going to come back.’ We aim to really take care of our clients and make sure that everyone leaves satisfied.
When we opened, the store specialized in cancellations and factory seconds. At one point there were 16 shoe stores on the block, but Teddy Shoes is the last one standing. We’ve really evolved to be a dance supply store — it’s nearly 90% of my business. We cover everything from ballet to flamenco and carry all of the necessary shoes and garments. We do have family footwear, ladies shoes, oversize, hosiery, and lingerie as well.
In 1993, the only two Capezio dance stores in the Boston area closed at the same time. My customers asked me to try to get the line, so I decided to make an investment. From there we began selling more & more dance brands and formed great relationships with companies like the Boston Ballet, Jose Mateo, and so many other local dance studios. We carry specific items that they require their dancers wear and even list each school’s dress code on our website.I’ve been a member of the CSBA for a long, long time and am proud to still support the organization. I can’t stress enough the importance of small business. We work with our customers to give them the best quality of products and service possible — and see countless return customers due to their satisfaction. If customers don’t give small businesses the opportunity to earn their business, it’s going to be really hard for them to stick around.”
— Steven Adelson, Owner of Teddy Shoes